Quote Originally Posted by solankie
What Does SEO Optimisation Actually Involve? I know what SEO optimisation is.....What I am asking is that what does the process actually involve and what do SEO optimisers undertake in order to achieve rankings? If I were to hire a SEO optimiser to optimise my site, what tasks would he undertake in order to get my site on the front page?
Any optimizer who states that they can get you on the front page is lying to you. If it were that easy, everyone would be doing that. What SEO optimization does is it evaluates the content of your site based on the sites relevancy. So, for example, if you run a site about dogs, they make sure that all of the content in your site is relevant to dogs. Also, they make sure that your site has keywords in both the body and in the meta tags that are all relevant to top searched terms used to find dogs.

Optimizing a tube site is extremely difficult to do. This is because tube sites are dynamic. What a good optimizer would try to do is set it up so that the text that is displayed on each video is relevant to that particular video. However, because new videos are uploaded all of the time, you will have an ongoing, never ending, SEO process. I would recommend that you learn about SEO and do it yourself versus hiring someone to optimize a tube site.