Quote Originally Posted by galnet
Hi Hoss,

I sent away a press release to my local papers, so far I haven't heard anything back from them :(

Hopefully 1 of them will pick up on the release and print it, if not then I'm going to have to go back to the drawing board unless you have any tips?

Regards,
Mat.
It's difficult to get the attention of the local paper unless they are really short on news, or unless your release is truly newsworthy material, which web site PR usually is not.

However, I have had a great deal of success in the past using both free and paid press distribution online. A lot of web sites and blogs that are in your niche will pick up on this and use the press release as content for their site, which in turn generates long-term exposure for you. Sometimes it causes a rush of traffic, sometimes it is not noticable but continues to trickle in for a couple of years (which ads up over the span of many releases).