Hey there Galnet - you've got my email, I'm really happy to help if I can.
One of my lecturers at uni was a guy called Roger Brooksbank. He's a Pom but I won't hold that against him (tee hee).
He gave me a book which he wrote called 'Hot Marketing - Cool Profits'.

This guy isn't just an academic - whilst I was doing his marketing paper, he released the book and used he very techniques that he was expounding to gain an interview on national breakfast television (business segment) - ok so NZ isn't a large country but that still takes a bit of doing.

He's not advertising his book anymore as he's just brought out another on 'sales', but I imagine he's still on the shelves here with the original.

If you're interested I'll contact him to see if it's on amazon or anything. However I'll give you all of the help that I can - just drop me a line or skype me.

Karlmay - thanx for the encouragement.

Cheers
Hoss