Yesiree Leki - a product of a misspent business degree is that I got to do a fair number of marketing papers. A press release is a super cheap way of driving traffic to your site. I'll put together a blurb on how to do it and show the actual release that I'm going to use. My one will be targeted at the papers - most of the articles in papers are press releases from outside agencies such as big businesses that want their point of view put across for their own reasons. However small players can do it too - hell I have on a number of occasions. So much so that the reporter who I now use at one paper is sending me emails at the mo asking when I'm going to get the release to him. They like free articles - it makes their job easier.

hoss